Unique Software Development For Your Unique Needs

We build web systems, apps, and automations that streamline operations, save time, and support real business growth from discovery to launch.

Strategy, development, and hands-on delivery for growing businesses
10+

Years Experience

End-to-End

From Discovery to Launch

24h

Initial Response

OUR SERVICES

What I Offer

Practical solutions designed to help you succeed. Direct, transparent, no hidden costs.

Custom Software Development

Web applications, mobile apps, and automation tools built specifically for your needs. Modern technology, clean code, works reliably.

Training & Mentoring

Learn programming, web development, or digital skills at your own pace. Whether you're starting from zero or building expertise, I provide clear guidance.

Digital Solutions & Automation

Streamline your business with custom tools, automation, and digital integration. Save time, reduce errors, work smarter.

AI & Agent Architecture

AI assistants, agent workflows, and model architecture designed around real business processes. From strategy and prompts to integrations and production-ready automation.

AI & AGENTS

AI Systems and Agent Architecture for Real Workflows

I design and build AI solutions that connect models, agents, tools, data, and automations into practical systems businesses can actually use.

Build an AI Solution
1

Agent architecture that defines the roles, memory, tools, permissions, and handoffs each AI agent needs to work reliably.

2

Personal assistants and AI workflows that help users manage tasks, information, reminders, customer communication, and daily operations.

3

Integrations with existing systems so AI can support real business actions instead of staying as a standalone chat experience.

PROFESSIONAL BLOG

Entrepreneurship & Software Resources

2026 insights for founders and business owners who want to turn ideas into useful software, AI workflows, and scalable digital products.

עוזר AI אישי שלא רק מזכיר משימות, אלא מבין סדרי עדיפויות
AI & Smart Assistants

An AI Personal Assistant That Understands Priorities

מה ההבדל בין צ׳אט נחמד לבין עוזר AI שבאמת עוזר להתקדם, ואיך בונים חוויה שמחברת משימות, מידע והחלטות.

8/2/20269 דק קריאה
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ניהול מטרות שעובד: למה אפליקציה טובה צריכה לשנות התנהגות, לא רק לארגן רשימות
Productivity & Goal Management

Goal Management That Changes Behavior

מטרות נשברות כשאין חיבור בין כוונה, פעולה ומעקב. כך תוכנה יכולה להפוך תכנון להתקדמות אמיתית.

7/28/20268 דק קריאה
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איך בונים MVP לסטארטאפ ב-2026 בלי לבזבז חודשים על פיצ׳רים לא חשובים
Software & Startups

MVP Development for Startups in 2026

מסגרת פרקטית ליזמים: איך מגדירים הנחת שוק, בונים גרסה ראשונה ומודדים אם יש סיבה להמשיך.

7/20/202610 דק קריאה
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אוטומציה עסקית עם סוכני AI: איך להפוך תהליך שחוזר על עצמו ליתרון תחרותי
AI & Smart Assistants

Business Automation With AI Agents

AI לא חייב להישאר צ׳אט. כשהוא מחובר לתהליך, דאטה והרשאות, הוא יכול לחסוך זמן ולשפר החלטות.

7/12/20269 דק קריאה
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איך לבחור טכנולוגיה לפי מודל עסקי ולא לפי טרנד
Technology Thinking

Choosing Technology by Business Model

Next.js, אפליקציה, SaaS, מערכת פנימית או אוטומציה: הבחירה הנכונה מתחילה באופן שבו העסק יוצר ערך.

7/4/20268 דק קריאה
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למה בלוג חברה מחזק SEO, סמכות ואמון הרבה יותר מדף נחיתה בודד
Product Updates

Why a Company Blog Builds SEO Authority

בלוג מקצועי יוצר נכסי תוכן שמביאים תנועה לאורך זמן, מחזקים את המותג ומאפשרים לכל מוצר חדש ליהנות מסמכות קיימת.

6/25/20267 דק קריאה
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ABOUT ME

Who We Are

We're a development company and consulting team focused on building practical digital solutions for real people. At WISHGOODS, we believe in the perfect solution for you, and therefore commit to honesty, dedication, and transparency with you so that together you get what you dreamed of.

We work with small businesses, startups, and individuals who need:

Software that actually solves their problems

Clear explanations, not technical jargon

Fair pricing and transparent communication

Someone they can trust to deliver

"Technology should work for you, not the other way around."

Our approach is simple: understand your challenge, find the best solution, build it clean, and make sure you understand how it works. No shortcuts. No unnecessary complexity. Whether you need a custom web application, help learning to code, or automation to streamline your business, we bring the same commitment to quality and clarity.

THE FOUNDER

About Me

The person behind WISHGOODS

I'm Kobi Shunak - a developer and entrepreneur with 10 years of experience. I'm focused on creating value by building practical and innovative digital solutions for clients of all types. I founded WISHGOODS because I believe great technology shouldn't be complicated or inaccessible. I'm committed to providing excellent service and the perfect solution for each and every one of you. I'd be happy to meet and discuss the perfect solution for you.

What I Believe In

Technology should solve real problems, not create new ones

Transparent communication is the foundation of trust

Quality and reliability matter more than rushing

Everyone deserves access to good digital solutions

I started WISHGOODS to do work I'm proud of, with people I enjoy working with. Every project is an opportunity to build something meaningful and help someone achieve their goals.

GET IN TOUCH

Start With a Focused Discovery Call

Tell us what you want to build or improve, and we will help you understand the right next step.

Send project details

A few details are enough for a first direction and a practical next step.

24h response

Email

I typically respond within 24 hours

WhatsApp

Chat on WhatsApp

Quick conversations about your project

What to tell me:

What you're building or learning

Who it's for and what problem it solves

Your timeline and budget (rough estimate is fine)

Any questions or ideas

I'm available for projects, consulting, training, and mentoring.